A Strong Car Care Brand - Since 1950
From compact cars and medium-sized vehicles to luxury cars, from motorsports and the tuning scene to the world of classic cars: SONAX supports all car enthusiasts and experts when it comes to the perfect appearance of vehicles.
The history of SONAX goes back to 1903. At that time, Franz Hoffmann, the great-grandfather of the current company owner, extracted silica—an extremely fine mineral that was used in household polishes - in Neuburg on the Danube.
SONAX starts as a pioneer in car care.
After World War II, Franz Hoffmann began manufacturing care products. The “Sona” brand was mainly used for household silver polishes; for car care products, an “X” as synonym for wax was added—“SONAX” was born.
The beginning was of simple nature: four SONAX representatives drove through Germany in fully loaded VW Beetles. It was the personal contact to customers that counted: at that time, advertising was unimaginable.
For the perfect appearance of the automobile
With the German economic miracle came the breakthrough for SONAX car care products. From the mid-1960s onwards, SONAX supplied the first fully automatic carwashes with high-quality cleaning and care products. At the same time, the programme for manual car care had been advanced continuously. More and more people proudly afforded private cars. On Saturdays, the car was ritually washed, rarely by the petrol pump attendant but rather manually by the proud car owner. The demand for car care products rose sharply—and with it the success of the SONAX brand.
Soon, SONAX opened up further markets: agricultural industry, hardware trade, forestry sector, construction, production engineering or the sanitary sector—all of them rely on the premium SONAX products.
Brilliant ideas for today’s and tomorrow’s successes
The research department of SONAX works continuously to make good products even better. Permanent innovation activities again and again direct the markets’ attention to SONAX products.
Today you can get SONAX in over 100 countries around the world. The export share has grown to over 43 per cent. Worldwide, SONAX products stand for highest quality “made in Germany” and convince with an excellent effect and outstanding performance. Many successful tests and awards of independent institutions underline this year after year.
In spite of the rapid career from a silver polish to the world-famous premium manufacturer of care products of all kinds, SONAX has always remained a family business with regional roots.